In 2021, Stefanie and Max were colleagues at the same clinic in Aarau when they started comparing notes on a pattern they both kept seeing. Patient after patient — men who ran marathons, hiked, played tennis — would mention almost in passing that they had quietly given up these things. Light incontinence, they would say, barely louder than a whisper.
There was nothing on the market designed for them. Products borrowed from women's hygiene aisles, bulky medical inserts, or simply silence and resignation. After one particularly difficult consultation, Stefanie looked at Max over coffee and said: "Why don't we just build it?"
They brought in Lampros, a health-tech developer who had the expertise to turn their clinical vision into a real product. Tenuto was founded shortly after — named for the musical notation meaning "held" — because that is exactly what the product does: it holds what matters, discreetly and reliably, so men can get back to living without compromise.